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Why Ordering Flowers Direct from a Florist Matters More Than You Think
- Christina Gould
- Apr 18
- 2 min read
Updated: Apr 30
Have you ever sent flowers through a funeral home website or one of those national flower-ordering sites? It seems quick and convenient—just pick a picture, enter your card info, and click send. But here’s the thing: what really happens when you click “Send Flowers” on an obituary page might surprise you.
Let’s break it down.
The Hidden Middlemen
When you place an order through a wire service or an online flower marketplace, your money doesn’t go straight to the florist. First, a big chunk—sometimes 20% to 30%—is taken off the top for fees and commissions. Then the remaining portion of your order is routed to a local florist (like us) with limited details and a strict recipe to follow.
So even though you thought you were sending a $100 arrangement, the actual florist may only receive $65 to $70 to fulfill it. That means fewer flowers, less flexibility, and ultimately, a less thoughtful experience.
Why Ordering Direct is Better (for Everyone)
When you order directly from your local florist, here’s what happens:
Your full budget goes into the flowers, not toward fees and middlemen.
You get custom designs, created with care—not copy-paste recipes from a stock photo.
You’re supporting a real person (or in our case, a small family flower shop on Main Street) who cares deeply about the details.
You can communicate specific requests, color preferences, or flower types that reflect the person you're honoring.
Especially during emotional times, like sending sympathy flowers, it’s worth knowing that your order is being handled personally, not passed through a corporate pipeline.
For Funeral Flowers, Thoughtfulness Matters
At Kartechner & Girls Flower Co., we create floral arrangements that feel personal. We’ve had customers ask for flowers in a loved one’s favorite color, or include stems from grandma’s garden favorites. That level of care and storytelling just isn’t possible when the order is routed through a generic system.
We also deliver directly to Werner Harmsen Funeral Home and other local locations. When you order from us, we know the local timing, preferences, and layout—so nothing gets missed or misplaced.
How to Spot a Middleman Website
Here’s a tip: If the website doesn’t list a physical address, or if it looks overly corporate or has a 1-800 number, it’s probably an order-gathering site. These websites exist only to take your money and reroute the order to a florist—keeping a slice for themselves.
Instead, look for a local shop with a real storefront, real designers, and real photos of their work. (Hi—that’s us!)
We’re Here to Help
Whether you're celebrating, mourning, or just letting someone know you care, your flowers should be as meaningful as the moment. When you shop local, you get the full value of your order and a personal touch that matters.
You can always order directly from us at www.kartechnergirlsflowerco.com or give us a call if you’re not quite sure what you need. We’d be honored to help you choose something beautiful.
